Experiences That Stay With You

I create experiences that connect people to brands, places, and each other. Wether it’s connecting brands with their audience or connecting travelers with new cultures, I’m here to make the imaginable, into unforgetable.

A Decade of Experiences for Leading Brands

Zillow logo in black and white.
HYROX Tampa logo, event activation client of By The Way of Adri.
Longines logo, luxury sponsorship client of Adrienne Fleming.
Saks Fifth Avenue logo, luxury retail marketing client of Adrienne Fleming.

Adrienne Fleming

Adrienne Fleming, experiential marketing strategist, seated in a black blazer and jeans in a minimalist studio.

Founder + Experience Curator

From brand activations to once in a lifetime trips, I design experiences that feel considered from the first detail to the last. Ten years with leading brands taught me how. By the Way of Adri is where I do it for you.

What I Do

The Details Make the Experience

The experiences we remember have a way of making us feel seen. That’s what guides my work, whether I’m helping a brand connect with its audience or curating a trip around someone’s personal style. I bring strategy, curiosity, and care to the details that make it all come together.

From the Feed

Let's Talk

Planning a brand experience or a personal trip?

Tell me a little about what you have in mind, and I’ll be in touch soon.